Don’t feed the trolls. Social media professionals hear it all the time. Viewing constant negativity is bad for our health – it can lead to trauma, stress, anxiety, even depression. It’s one of the top reasons for burnout in our industry and it can be hard to overcome. That’s why it’s important to establish boundaries. Ignoring your company or institution’s social media after hours is easier said than done, because the Internet doesn’t close at 5pm. Monitoring, listening, responding, and posting happens 24/7 and it takes a toll on all of us. Continue reading
Tag Archives: Social Media
Don’t Be Afraid Of Dark Social
What is dark social? No, it’s not some evil underground global network run by Russians. Dark social is the conversation you’re having outside the public realm. Instead of tweeting or sharing everything on Facebook, Instagram, or Snapchat, people are connecting more and more through private channels.
Massachusetts Marketing Summit
The 2018 Massachusetts Marketing Summit, presented by IC Summits, took place just before the holidays at the Westin near Copley Square Boston. I was honored to be asked onto a panel all about social media trends and what’s next. I shared the panel with Melanie Cohn from Dunkin’ Brands, Ann Unger of Puma, and Kim Currier of Nightshift Brewing Company. I had lots of support from several colleagues from the University of New Hampshire who were also in attendance. Continue reading