Tag Archives: Middlebury

ANDREW CASSEL: MIDDLEBURY COLLEGE

Now that the fall semester is in full swing and some of us have had a chance to come up for air, we’re back with the blog once again, and who better to start with than Andrew Cassel of Middlebury College! Andrew is currently the social strategist and content producer for Middlebury and he’s presented at many Higher Ed conferences. Andrew is also a published author who knows a thing or two about TikTok and reaching the appropriate audience. We spoke to him about how Middlebury has handled COVID communications, TikTok strategy, Instagram Stories, and what content and platforms work well for engaging stakeholders at one of the best national liberal arts colleges, according to U.S. News. Continue reading