What is dark social? No, it’s not some evil underground global network run by Russians. Dark social is the conversation you’re having outside the public realm. Instead of tweeting or sharing everything on Facebook, Instagram, or Snapchat, people are connecting more and more through private channels.
The 2018 Massachusetts Marketing Summit, presented by IC Summits, took place just before the holidays at the Westin near Copley Square Boston. I was honored to be asked onto a panel all about social media trends and what’s next. I shared the panel with Melanie Cohn from Dunkin’ Brands, Ann Unger of Puma, and Kim […]