Resume

SUMMARY

Social Media Director currently working in higher education with a successful record of mobilizing diverse stakeholders to produce strategic and engaging social media content that drives traffic, increases engagement and generates leads. Highly analytical and driven with passionate and innovative approach. Creative in marketing strategies that maximize returns on multiple social media platforms. Speaker at many higher education conferences including CASE, SMSS Higher Ed, and AMA.

  • Successfully created must-follow social media feeds to develop an engaged audience at The University of New Hampshire.
  • Continued growth of all social media channels at UNH and increased engagement for websites through the development of content, application of analytics tools, and pensive collaboration with various teams across campus.
  • Established a crisis communications plan by working with the media relations and public relations teams.
  • Key member of the UNH recruitment marketing team, creating campaigns with undergraduate admissions to increase applications and awareness of the university.

Knowledgeable in music and the host of a weekly freeform radio show in Portsmouth, New Hampshire since 2014. I’m a music collector and curator of playlists.

EXPERIENCE

Social Media Director

UNIVERSITY OF NEW HAMPSHIRE, DURHAM, NH

  • Responsible for developing and leading the University of New Hampshire’s social media strategy and engagement.
  • My role enhances and expands the university’s image online, increases brand equity and awareness, promotes the university’s mission through all social media platforms, and builds relationships with stakeholders.
  • Established the social media presence at the university and worked to increase followers, engagement, and consumption each year. Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
  • Serve as an advisor and strategy lead within communication and public affairs towards the efforts of COVID-19, university commencement, presidential initiatives, and issues of institutional importance.
  • Direct a team of two social media producers, a squad of student interns, and collaborate with seven colleges and more than 40 departments on campus to help integrate messaging for the UNH brand.
  • Analyze and report social media and online marketing campaign results.
  • Created the Social Media Advisory Group, which was created to help create policy and guidelines for social media use at the university.
  • Proactively research new communication tools and apps for high-performance and goal-oriented results.

Desktop Support

UNIVERSITY OF NEW HAMPSHIRE, DURHAM, NH

  • Desktop support for Microsoft Windows and Apple OSX operating systems.
    Motivated and customer-service focused with mature, high-performing skills, making sure each client had a positive experience.
  • Managed more than 30 calls per day. Removed malware, ransomware and other threats from laptops and desktop systems.
  • Identified scope of problem and provided operational and technical assistance to remedy

Quality Assurance Engineer

BRICSNET, PORTSMOUTH, NH

  • Team leader for quality assurance software testing of two web-based architectural and mechanical engineering products.
    Testing was performed by Blackbox, Regression, and UX.
  • Managed to assist development by finding more than 10 software bugs per day.
    Assessed software bugs and compiled findings along with suggested resolutions for development team members.
  • Planned and devised cohesive test plans for projects using advanced testing technologies Gathered data on integration issues and vulnerabilities and reported all findings, including improvement recommendations.
  • Assessed software bugs and compiled findings along with suggested resolutions for development team members.

Education

  • 2023: MBA: UNH Paul College of Business & Economics – Durham, New Hampshire
  • 2014: Advanced Social Media Strategy Certification: Syracuse University, Newhouse School of Public Communications – Online
  • 2012: Project Management Certificate – University of New Hampshire – Durham, New Hampshire
  • 2005: Bachelor of Arts – History: Franklin Pierce UniversityRindge, New Hampshire

Certifications

Volunteer

  • Board Chair: WSCA 106.1 FM Portsmouth Community Radio, 2017-2020
  • Member: ArtSpeak Portsmouth, 2016-2018
  • Member: Portsmouth Futures, 2015-2018

Awards

  • Best Radio Show, WSCA 2016
  • Faculty Award, Higher Ed Experts Faculty 2017
  • UNH Advancement Staff Recognition Award 2018

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