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Social Media Strategies Summit: Higher Education

Another Social Media Strategies Summit for Higher Education has come to an end… but not without making some new friends, learning some new trends, and understanding more about the role we all play in the world of social media for higher education. There were many outstanding panels, but let me try to provide a recap […]

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Stay Positive.

Don’t feed the trolls. Social media professionals hear it all the time. Viewing constant negativity is bad for our health – it can lead to trauma, stress, anxiety, even depression. It’s one of the top reasons for burnout in our industry and it can be hard to overcome. That’s why it’s important to establish boundaries. […]

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Instagram Engagement & Storytelling

In 2018, almost half the world’s population used some type of social media, whether it was Facebook, Instagram, Twitter, LinkedIn, etc. That’s over 3 billion people connected to at least one social network. The #UNHSocial team is responsible for monitoring, listening, and curating many UNH social network platforms and the content we provide showcases the UNH […]

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Massachusetts Marketing Summit

The 2018 Massachusetts Marketing Summit, presented by IC Summits, took place just before the holidays at the Westin near Copley Square Boston. I was honored to be asked onto a panel all about social media trends and what’s next. I shared the panel with Melanie Cohn from Dunkin’ Brands, Ann Unger of Puma, and Kim […]

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2018 Social Media Strategies Summit NYC: HigherEd

A trip to New York City never disappoints, especially in the fall. Playoff baseball, beautiful parks with autumn colors, delicious bagels with pumpkin smear, and the Social Media Strategies Summit Higher Education, of course! For the last three years, I have been involved with SMSS leading discussions, presenting, or as part of a panel. It’s […]