Category Archives: HESM

I created the #HESM Community Blog because I love to network, but due to the pandemic, it’s been way too long since in-person conferences, forums, and happy hours occurred.

WEBB LEWIS: UNIVERSITY OF MISSISSIPPI

Summer is almost here, which means a quick break for #HESM folks, right? Well, maybe a quick mental break, but many of us have summer orientation, summer classes, and planning for the fall semester, not to mention the ongoing and ever-changing COVID communications as the vaccine keeps rolling out across the globe. If you work in Higher Ed, I sincerely hope you get a chance to relax and decompress—at least for a few days. The #HigherEd social media community is full of amazing people doing great work every year, but especially in 2020 and so far, 2021, too.

On that note, it’s time for another #HESM Community Blog and this month we spoke with Webb Lewis, Assistant Director, Marketing & Brand Strategy/Social Media for the University of Mississippi.

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ASHLEY SCHROEDER & KIMBERLEY STERN: COLORADO STATE UNIVERSITY

Welcome back to the #HESM Community Blog, where we talk directly with those in the higher education community doing great things all over North America. This month, we chatted with Kimberly Stern and Ashley Schroeder from Colorado State University. Together, they run the social and digital media teams and are responsible for A Ram’s Life, a YouTube student takeover series that allows viewers to get a glance of campus life from the student perspective.

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JAMIE LEWIS: UNIVERSITY OF GEORGIA

Welcome to #HESM Community Blog, a higher education social media blog where we talk directly to those doing the social media work in higher education! For our inaugural post, we chatted with Jamie Lewis. Jamie is a social media coordinator at the University of Georgia. We discussed COVID testing and how social media, along with student ambassadors, have helped increase testing and awareness on campus.

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How Do We Better Engage Prospective Students?

Higher education enrollment and retention is down. How can we better engage current and prospective students through social media? According to the National Student Clearinghouse Research Center, enrollments decreased by 1.3%, or more than 164 thousand students from last spring. This is what keeps many of us up at night, including administration.  How can we better engage with prospective students and compete for their attention, especially in these trying times of COVID-19?

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