Jason Boucher

Recently, I was on a panel, speaking to the audience at the UNH Paul College of Business and Economics annual digital marketing symposium. The topic was simple, and many wanted to know, “What tools do you use on a daily basis at your job?” and “How do they help you?” There are many tools I use each day, […]

Last summer, a member of the UNH Alumni family reached out to us via Twitter asking if we had any room for a tweet mentioning the Pan-Mass Challenge. We try not to get involved with every fundraiser, or else we’d be tweeting and sharing on Facebook nonstop. Despite our willingness to always help our alumni, it’s very hard […]

Remember when we posted images to get more reach on Facebook? Then, we were told to upload and use videos to rise to the top and reach larger audiences despite the new quirky Zuckerberg algorithm… Since Facebook is (still) going through changes with the news feed once again, we’re now being encouraged to create and share live […]

Through simple research and talking to a handful of other higher education institutions and few brands, it seems Snapchat is on the decline. The majority of Snapchat users (Gen Z, Millennials) currently use it to simply chat, or interact with friends and are not using Stories, Snap Maps, or Discover. It’s part of the new dark […]