Category Archives: HESM

I created the #HESM Community Blog because I love to network, but due to the pandemic, it’s been way too long since in-person conferences, forums, and happy hours occurred.

ANDREW CASSEL: MIDDLEBURY COLLEGE

Now that the fall semester is in full swing and some of us have had a chance to come up for air, we’re back with the blog once again, and who better to start with than Andrew Cassel of Middlebury College! Andrew is currently the social strategist and content producer for Middlebury and he’s presented at many Higher Ed conferences. Andrew is also a published author who knows a thing or two about TikTok and reaching the appropriate audience. We spoke to him about how Middlebury has handled COVID communications, TikTok strategy, Instagram Stories, and what content and platforms work well for engaging stakeholders at one of the best national liberal arts colleges, according to U.S. News. Continue reading

KRISTA BEREND: TEXAS A&M UNIVERSITY

Our conversation today is with the very talented Krista Berend, director of social media at Texas A&M University. Krista’s job is to connect and engage with more than 71,000 Aggies — yes, that’s the current size of enrollment in College Station, Texas where Money Magazine declared Texas A&M the #1 best university in Texas. The institution is frequently recognized as one of the most engaging and influential universities online in the United States. We spoke to Krista about the importance of video, student interns, and Texas A&M’s presence on Reddit.  Continue reading

LIZ HARTER: UNIVERSITY OF NOTRE DAME

Welcome back to the #HESM Community blog. We recently spoke to Liz Harter, social media manager at Notre Dame University about COVID, its effect on the South Bend, Indiana campus, and how Notre Dame used social media and video to connect with the student body to help answer big questions and provide information during the pandemic. Continue reading

KELLY BENNETT: UNIVERSITY OF CINCINNATI

Please say hello to Kelly Bennett, social media manager at The University of Cincinnati. We caught up with Kelly last week and talked about many things, including her new role leading the social media strategy for the Bearcats and how video, including Instagram takeovers and TikTok — and working with students — has taken her strategy and the university’s social media presence up a level. Continue reading