Author Archives: Jason Boucher

About Jason Boucher

Social Media and Digital Content Strategist on the east coast.

July 21, 2020

Roots of Americana Volume II:

The International Submarine Band Blue Eyes Sweetheart Of The Rodeo (Columbia)
Crosby, Stills, Nash & Young Teach Your Children Deja Vu (Atlantic)
John Hartford In Tall Buildings Nobody Knows What You Do (Flying Fish)
Guy Clark Dublin Blues Dublin Blues (Asylum)
Dolly Parton Jolene Jolene (RCA)
Nitty Gritty Dirt Band Daisy All The Good Times (Capitol Nashville)
Allman Brothers Band Blue Sky Eat A Peach (Capricorn)
Steve Earle Copperhead Road Copperhead Road (MCA)
Rolling Stones Sweet Virginia Exile On Main St (Rolling Stones Records)
Led Zeppelin Tangerine Led Zeppelin III (Atlantic)
Heads, Hands and Feet Country Boy Wizz Kids (Planet Records)
Fairport Convention A Sailor’s Life Unhalfbricking (Rykodisc)
Van Morrison Tupelo Honey Tupelo Honey (Warner)
The Kinks Muswell Hillbilly Muswell Hillbillies (RCA)
Plainsong I’ll Fly Away In Search Of Amelia Earhart (Elektra)
Ronnie Lane & Slim Chance The Poacher Anymore for Anymore (GM Records)
Elvis Costello Stranger In The House 7″ (Radar Records UK)
Nick Lowe Endless Grey Ribbon Labour of Lust (Yep Roc)
Dave Edmunds Queen Of Hearts Repeat When Necessary (Atlantic)
The Marshall Tucker Band Can’t You See The Marshall Tucker Band (Capricorn)
Creedence Clearwater Revival Keep On Chooglin’ Bayou Country (Fantasy)

Listen:

Episode 006

July 14, 2020

Roots of Americana Volume I:

New Riders Of The Purple Sage The Weight (Live at Mandrake, Berkeley, CA, 10/14/1969) Bear’s Sonic Journals: Dawn of the New Riders of the Purple Sage (Owsley Stanley Foundation)
The Band In a Station Music From Big Pink (Capitol)
Flying Burrito Brothers Sin City Hot Burritos! Anthology 69-72 (A&M)
Gram Parsons Hearts On Fire The Complete Reprise Sessions (Warner Bros.)
Townes Van Zandt Standin’ High, Low And In Between (Capitol)
Bob Dylan Isis (Live in Montreal, Quebec – December 1975) The Rolling Thunder Revue: 1975 (Columbia)
John Prine Angel From Montgomery Rhino Hi-Five: John Prine (Atlantic)
James McMurtry Choctaw Bingo Saint Mary Of The Woods (Sugar Hill Records)
Leon Russell Out In The Woods Carney (The Right Stuff)
Little Feat Got No Shadow Sailin’ Shoes (Warner Bros.)
Poco Bad Weather The Essential Poco (Epic/Legacy)
The Band Whispering Pines The Band (Capitol)
Stephen Stills Fishes And Scorpions Stephen Stills 2 (Atlantic)
Hot Tuna Water Song Burgers (Rhino)
Jerry Garcia Band Knockin’ on Heaven’s Door (Live) Garcia Live Volume 7: 11-8-76 Sophie’s Palo Alto (Round Records)
Neil Young Walk On Decade (Reprise)
Grateful Dead Dire Wolf Workingman’s Dead (Warner Bros.)
Jackson C. Frank Blues Run the Game Jackson C Frank (Sanctuary)

Episode 005

July 7, 2020


Peter Tosh Reggaemylitis Wanted Dread And Alive (Parlophone UK)
Yabby You/King Tubby Plague On The Land The Walls Of Jerusalem (Pressure Sounds)
Lee “Scratch” Perry Disco Devil Lee ‘Scratch’ Perry and Friends: The Jamaican Discomixes (Universal)
Mad Professor Catch a Rat! 2019 Riddim & Dub Series (Ariwa Sounds Ltd)
Mulatu Astatke;Black Jesus Experience Living on Stolen Land To Know Without Knowing (Agogo)
Moor Mother;Sham-e-Ali Nayeem Change Change (Mexican Summer)
Run The Jewels JU$T (feat. Pharrell Williams & Zack de la Rocha) RTJ4 (BMG)
The Kilimanjaro Darkjazz Ensemble Sharbath Gula Here Be Dragons (Ad Noiseam)
Drum & Lace Rise Further Little (Twig Records)
Kenny Burrell Chitlins Con Carne Midnight Blue (Blue Note)
Shirley Scott Do You Know a Good Thing When You See One? One for Me (Arc Records)
Sonny Memorial Quartet (Previtt, Zorn, Drummond, Horvitz) Cool Struttin’ Voodoo Jazz (Black Saint)
Tangerine Dream exit Exit (Elektra Records)
Sven Rånlund Clean Shave La Vie Modulaire 1 (GEIGER Grammofon)
Ricardo Donoso Forking Path Content (Denovali)
Iggy Pop, Tarwater, Alva Noto From Pent-Up Aching Rivers Leaves Of Grass (Morr)
Sojoy Calm – Volans II Ambistellar Jazz (Sojoymusic)
Einstürzende Neubauten Ten Grand Goldie Ten Grand Goldie (Potomak)
Budgie Crash Course in Brain Surgery In for the Kill! (Rock Repertoire)
Kassel Jaeger Paris Mustangs Swamps/Things (self-released)

UNH Social Media

How Do We Better Engage Prospective Students?

Higher education enrollment and retention is down. How can we better engage current and prospective students through social media? According to the National Student Clearinghouse Research Center, enrollments decreased by 1.3%, or more than 164 thousand students from last spring. This is what keeps many of us up at night, including administration.  How can we better engage with prospective students and compete for their attention, especially in these trying times of COVID-19?

First, you must define the audience. Who are you trying to reach? Of course you want reach high school students and transfer students, but you should also try to reach parents and family members, too.

Next, establish social media goals. What do your goals look like? Are they narrowed down to reach the right audience? Having a goal, or a set of well-thought out objectives can help increase brand awareness across social media. Having goals can also help increase inquiries, campus visits (both remote and in-person) and increase applicants. With these set goals you need to also work to acknowledge yield and prevent melt, especially in the summer months… especially in a pandemic. Lastly, you definitely want to increase visits (CTR) to the admissions website.

Always be listening. It’s important. Your institution is being talked about all over social media, but are you paying attention to what’s being said? Are you involved in the conversations when appropriate? Look at the comments and mentions of your school on Facebook, Instagram, Twitter, LinkedIn, even TikTok, and respond. Provide the information your audience is looking for and of course, be human. Demonstrate that someone is actually on the other side, and not automation, or a bot. Pay attention to certain hashtags associated with your school and keep track of influencers. Do you have social media star students or accepted student influencers that just love to talk about your institution? Reach out and work with them. It can only help.

Do you use social media management tools? They come in all shapes and sizes for every budget. At the University of New Hampshire, we’ve used Hootsuite for a number of years, but very recently switched to Sprout Social for a better user interface and deeper reporting tools. If you’ve never used any of these tools, it’s worth investigating. These tools save my team a lot of time, but they also provide great insights and reports on how our social media is performing and they allow us to stay closer to our audience, having the ability to respond faster through setting up alerts and searching keywords. Scheduling social media posts saves time and allows more time for other things and the handy and colorful, easy to digest PDF reports are great to share with administration.

If you’re looking for tools to help create content, besides the Adobe Suite, look at Canva and Infogram. They both have free versions, but the paid plans are not expensive, and they can help you with graphics and resizing photos for all your social media campaigns. I love Canva! It has all the social media presets available and the ability to save and download with ease.

What’s Next?

Now that you have the audience defined and goals established. It’s time to create a strategy. Having a social media strategy will help you stay focused on the objectives and allow for more participation and engagement for the targeted audience that you’re trying to reach.

Use hashtags. It doesn’t have to be many, but adopting a hashtag is great for content discovery, but also works for branding and marketing purposes. Incorporating a hashtag into printed materials, social media, and websites can help it become more familiar with your audience. A hashtag can also help identify campaigns.

When posting to social media, obviously you want to make sure you’re reaching the largest audience possible. Making sure the photos and text are the proper length is key to expanding your reach. When you see the read more tag on Facebook or Instagram, do you actually click to read more …or do you just keep scrolling?

The handle @BeAUNHWildcat is used for UNH Undergraduate Admissions on social media. It’s the consistent username across Twitter, Instagram, and Facebook. Not only does it help our audience remember the username, but by making it a call to action, it also tells the audience who we are, what we expect, and it has some pride built into the name.

The benefits of video are HUGE, especially with the current generation in and entering college, mostly Gen Z.  At UNH, we create more video now than we have ever before and it’s important because video shows more personality and builds trust because our audience can see what we’re doing and how we’re doing it. Video also increases brand awareness and we’ve seen a larger click through rate on our videos than we have on other recent content. What really helps is having an amazing video team that always produces quality content and understands the objectives at hand. Just like with text and photos, there’s also an optimal length for video.

Video content is important to Gen Z and the next generation. Do you use the optimal lengths for your video assets?

Lastly, it’s important to share authentic content. At UNH we work with current students to produce and create authentic campaigns. Students help make are institution successful. We must tell their stories. It’s important to showcase students because prospective students are watching and learning what it’s like to attend your institution through their eyes.

Authentic content doesn’t have to be low quality, students can work with staff to share their ideas and then work as a team to produce remarkable stories that are not only authentic, but honest and genuine showing your institution in a positive light.

Thank you.

 

June 17, 2020

It’s another episode of Nocturnal, a sound and music experience. This week we dive into some brand new hip hop, soul, and jazz with some timely classic tracks thrown. I’ll let the music do the talking… Thanks for listening.

Playlist

Lil Baby The Bigger Picture (Motown)
Run The Jewels Walking in the Snow  (self-released)
Flying Lotus More (feat. Anderson .Paak)  (Warp)
KRS ONE R.E.A.L.I.T.Y.  (Jive)
Thundercat Fair Chance (feat. Ty Dolla $ign & Lil B) (Brainfeeder)
Public Enemy Power To The People  (Def Jam)
Kota the Friend B.Q.E  (Fitbys)
The Notorious B.I.G. Unbelievable (Bad Boy)
Quasimoto Microphone Mathematics  (Stones Throw)
RJD2 One of a Kind (feat. Homeboy Sandman)  (RJ’s Electrical Connections)
Knxwledge Learn  (Stones Throw)
Shabazz Palaces Wet  (Sub Pop)
Moma Ready An Exorcism (HAUS of ALTR)
El Michels Affair Reasons (feat. Bobby Oroza)  (Big Crown)
Menahan Street Band Queens Highway  (Daptone)
Donald Byrd Dominoes  (Blue Note)
Earth, Wind & Fire Sun Goddess (feat. Ramsey Lewis)  (Columbia)
Herbie Hancock Doin’ It  (Columbia)
Shabaka and the Ancestors ‘Til the Freedom Comes (Impulse!)
Kamasi Washington Becoming  (Young Turks)
Moses Boyd & Obongjayar Dancing In The Dark (Exodus)
Black Moon Who Got Da Props (Nervous)
Poor Righteous Teachers Rock This Funky Joint (Arista)
James Brown Say It Loud (I’m Black and I’m Proud) (Republic Records)
The Impressions We’re A Winner (Geffen)