The International Submarine BandBlue Eyes Sweetheart Of The Rodeo (Columbia) Crosby, Stills, Nash & YoungTeach Your Children Deja Vu (Atlantic) John HartfordIn Tall Buildings Nobody Knows What You Do (Flying Fish) Guy ClarkDublin Blues Dublin Blues (Asylum) Dolly PartonJolene Jolene (RCA) Nitty Gritty Dirt BandDaisy All The Good Times (Capitol Nashville) Allman Brothers BandBlue Sky Eat A Peach (Capricorn) Steve EarleCopperhead Road Copperhead Road (MCA) Rolling StonesSweet Virginia Exile On Main St (Rolling Stones Records) Led ZeppelinTangerine Led Zeppelin III (Atlantic) Heads, Hands and FeetCountry Boy Wizz Kids (Planet Records) Fairport ConventionA Sailor’s Life Unhalfbricking (Rykodisc) Van MorrisonTupelo Honey Tupelo Honey (Warner) The KinksMuswell Hillbilly Muswell Hillbillies (RCA) PlainsongI’ll Fly Away In Search Of Amelia Earhart (Elektra) Ronnie Lane & Slim ChanceThe Poacher Anymore for Anymore (GM Records) Elvis CostelloStranger In The House 7″ (Radar Records UK) Nick LoweEndless Grey Ribbon Labour of Lust (Yep Roc) Dave EdmundsQueen Of Hearts Repeat When Necessary (Atlantic) The Marshall Tucker BandCan’t You See The Marshall Tucker Band (Capricorn) Creedence Clearwater RevivalKeep On Chooglin’ Bayou Country (Fantasy)
New Riders Of The Purple SageThe Weight (Live at Mandrake, Berkeley, CA, 10/14/1969) Bear’s Sonic Journals: Dawn of the New Riders of the Purple Sage (Owsley Stanley Foundation) The BandIn a Station Music From Big Pink (Capitol) Flying Burrito BrothersSin City Hot Burritos! Anthology 69-72 (A&M) Gram ParsonsHearts On Fire The Complete Reprise Sessions (Warner Bros.) Townes Van ZandtStandin’ High, Low And In Between (Capitol) Bob DylanIsis (Live in Montreal, Quebec – December 1975) The Rolling Thunder Revue: 1975 (Columbia) John PrineAngel From Montgomery Rhino Hi-Five: John Prine (Atlantic) James McMurtryChoctaw Bingo Saint Mary Of The Woods (Sugar Hill Records) Leon RussellOut In The Woods Carney (The Right Stuff) Little FeatGot No Shadow Sailin’ Shoes (Warner Bros.) PocoBad Weather The Essential Poco (Epic/Legacy) The BandWhispering Pines The Band (Capitol) Stephen StillsFishes And Scorpions Stephen Stills 2 (Atlantic) Hot Tuna Water Song Burgers (Rhino) Jerry Garcia BandKnockin’ on Heaven’s Door (Live) Garcia Live Volume 7: 11-8-76 Sophie’s Palo Alto (Round Records) Neil YoungWalk On Decade (Reprise) Grateful DeadDire Wolf Workingman’s Dead (Warner Bros.) Jackson C. FrankBlues Run the Game Jackson C Frank (Sanctuary)
Peter Tosh Reggaemylitis Wanted Dread And Alive (Parlophone UK) Yabby You/King TubbyPlague On The Land The Walls Of Jerusalem (Pressure Sounds) Lee “Scratch” PerryDisco Devil Lee ‘Scratch’ Perry and Friends: The Jamaican Discomixes (Universal) Mad ProfessorCatch a Rat! 2019 Riddim & Dub Series (Ariwa Sounds Ltd) Mulatu Astatke;Black Jesus ExperienceLiving on Stolen Land To Know Without Knowing (Agogo) Moor Mother;Sham-e-Ali NayeemChange Change (Mexican Summer) Run The JewelsJU$T (feat. Pharrell Williams & Zack de la Rocha) RTJ4 (BMG) The Kilimanjaro Darkjazz EnsembleSharbath Gula Here Be Dragons (Ad Noiseam) Drum & LaceRise Further Little (Twig Records) Kenny BurrellChitlins Con Carne Midnight Blue (Blue Note) Shirley Scott Do You Know a Good Thing When You See One? One for Me (Arc Records) Sonny Memorial Quartet (Previtt, Zorn, Drummond, Horvitz) Cool Struttin’ Voodoo Jazz (Black Saint) Tangerine Dream exit Exit (Elektra Records) Sven RånlundClean Shave La Vie Modulaire 1 (GEIGER Grammofon) Ricardo DonosoForking Path Content (Denovali) Iggy Pop, Tarwater, Alva NotoFrom Pent-Up Aching Rivers Leaves Of Grass (Morr) SojoyCalm – Volans II Ambistellar Jazz (Sojoymusic) Einstürzende NeubautenTen Grand Goldie Ten Grand Goldie (Potomak) BudgieCrash Course in Brain Surgery In for the Kill! (Rock Repertoire) Kassel JaegerParis Mustangs Swamps/Things (self-released)
Higher education enrollment and retention is down. How can we better engage current and prospective students through social media? According to the National Student Clearinghouse Research Center, enrollments decreased by 1.3%, or more than 164 thousand students from last spring. This is what keeps many of us up at night, including administration. How can we better engage with prospective students and compete for their attention, especially in these trying times of COVID-19?
First, you must define the audience. Who are you trying to reach? Of course you want reach high school students and transfer students, but you should also try to reach parents and family members, too.
Next, establish social media goals. What do your goals look like? Are they narrowed down to reach the right audience? Having a goal, or a set of well-thought out objectives can help increase brand awareness across social media. Having goals can also help increase inquiries, campus visits (both remote and in-person) and increase applicants. With these set goals you need to also work to acknowledge yield and prevent melt, especially in the summer months… especially in a pandemic. Lastly, you definitely want to increase visits (CTR) to the admissions website.
Always be listening. It’s important. Your institution is being talked about all over social media, but are you paying attention to what’s being said? Are you involved in the conversations when appropriate? Look at the comments and mentions of your school on Facebook, Instagram, Twitter, LinkedIn, even TikTok, and respond. Provide the information your audience is looking for and of course, be human. Demonstrate that someone is actually on the other side, and not automation, or a bot. Pay attention to certain hashtags associated with your school and keep track of influencers. Do you have social media star students or accepted student influencers that just love to talk about your institution? Reach out and work with them. It can only help.
Do you use social media management tools? They come in all shapes and sizes for every budget. At the University of New Hampshire, we’ve used Hootsuite for a number of years, but very recently switched to Sprout Social for a better user interface and deeper reporting tools. If you’ve never used any of these tools, it’s worth investigating. These tools save my team a lot of time, but they also provide great insights and reports on how our social media is performing and they allow us to stay closer to our audience, having the ability to respond faster through setting up alerts and searching keywords. Scheduling social media posts saves time and allows more time for other things and the handy and colorful, easy to digest PDF reports are great to share with administration.
If you’re looking for tools to help create content, besides the Adobe Suite, look at Canva and Infogram. They both have free versions, but the paid plans are not expensive, and they can help you with graphics and resizing photos for all your social media campaigns. I love Canva! It has all the social media presets available and the ability to save and download with ease.
Now that you have the audience defined and goals established. It’s time to create a strategy. Having a social media strategy will help you stay focused on the objectives and allow for more participation and engagement for the targeted audience that you’re trying to reach.
Use hashtags. It doesn’t have to be many, but adopting a hashtag is great for content discovery, but also works for branding and marketing purposes. Incorporating a hashtag into printed materials, social media, and websites can help it become more familiar with your audience. A hashtag can also help identify campaigns.
When posting to social media, obviously you want to make sure you’re reaching the largest audience possible. Making sure the photos and text are the proper length is key to expanding your reach. When you see the read more tag on Facebook or Instagram, do you actually click to read more …or do you just keep scrolling?
The handle @BeAUNHWildcat is used for UNH Undergraduate Admissions on social media. It’s the consistent username across Twitter, Instagram, and Facebook. Not only does it help our audience remember the username, but by making it a call to action, it also tells the audience who we are, what we expect, and it has some pride built into the name.
The benefits of video are HUGE, especially with the current generation in and entering college, mostly Gen Z. At UNH, we create more video now than we have ever before and it’s important because video shows more personality and builds trust because our audience can see what we’re doing and how we’re doing it. Video also increases brand awareness and we’ve seen a larger click through rate on our videos than we have on other recent content. What really helps is having an amazing video team that always produces quality content and understands the objectives at hand. Just like with text and photos, there’s also an optimal length for video.
Lastly, it’s important to share authentic content. At UNH we work with current students to produce and create authentic campaigns. Students help make are institution successful. We must tell their stories. It’s important to showcase students because prospective students are watching and learning what it’s like to attend your institution through their eyes.
Authentic content doesn’t have to be low quality, students can work with staff to share their ideas and then work as a team to produce remarkable stories that are not only authentic, but honest and genuine showing your institution in a positive light.
It’s another episode of Nocturnal, a sound and music experience. This week we dive into some brand new hip hop, soul, and jazz with some timely classic tracks thrown. I’ll let the music do the talking… Thanks for listening.
Lil Baby The Bigger Picture (Motown) Run The Jewels Walking in the Snow (self-released) Flying Lotus More (feat. Anderson .Paak) (Warp) KRS ONE R.E.A.L.I.T.Y. (Jive) Thundercat Fair Chance (feat. Ty Dolla $ign & Lil B) (Brainfeeder) Public Enemy Power To The People (Def Jam) Kota the Friend B.Q.E (Fitbys) The Notorious B.I.G. Unbelievable (Bad Boy) Quasimoto Microphone Mathematics (Stones Throw) RJD2 One of a Kind (feat. Homeboy Sandman) (RJ’s Electrical Connections) Knxwledge Learn (Stones Throw) Shabazz Palaces Wet (Sub Pop) Moma Ready An Exorcism (HAUS of ALTR) El Michels Affair Reasons (feat. Bobby Oroza) (Big Crown) Menahan Street Band Queens Highway (Daptone) Donald Byrd Dominoes (Blue Note) Earth, Wind & Fire Sun Goddess (feat. Ramsey Lewis) (Columbia) Herbie Hancock Doin’ It (Columbia) Shabaka and the Ancestors ‘Til the Freedom Comes (Impulse!) Kamasi Washington Becoming (Young Turks) Moses Boyd & Obongjayar Dancing In The Dark (Exodus) Black Moon Who Got Da Props (Nervous) Poor Righteous Teachers Rock This Funky Joint (Arista) James Brown Say It Loud (I’m Black and I’m Proud) (Republic Records) The Impressions We’re A Winner (Geffen)